Cuteness Counts

As a designer, I often judge a book by it’s cover—you'll never see me reading an ugly book (I take the jackets off if they are). I’ll buy a CD if the packaging is really pretty or has a cool diecut. And I root for sports teams based on whose uniform is cuter. But when it comes to food, I tend to care more about taste than typography. However, when a restaurant’s identity is deliciously designed, it makes the experience even better. Perusing through Death by Kearning, I came across Foda Studios’ work on Lambert’s Downtown Barbecue—both in Austin. I’ve not heard anything about Lambert’s but their branding alone makes me crave “fancy barbecue.”